Amsterdam, Netherlands – June 11, 2026 – Leaseweb, a leading sovereign hybrid cloud services and Infrastructure as a Service (IaaS) provider, has today announced the appointment of Jeroen Verkroost as its new Chief Marketing Officer (CMO). With more than 20 years of experience leading digital growth, product innovation and transformation across technology, media and telecoms businesses, he will lead Leaseweb's global marketing organisation and play a central role in the next phase of the company's growth.
In his new role, Verkroost will focus on strengthening Leaseweb’s global brand and market positioning. He will work closely with teams across the business to better understand customer needs and ensure marketing remains a key driver of growth as organisations embrace the opportunities presented by AI, digital infrastructure, and the sovereign hybrid cloud.
Verkroost joins Leaseweb from Holland Casino, where, as Director of Digital Transformation, he held executive board responsibility for the company's digital growth strategy, technology and online casino business. In this role, he led a €100M+ online business, delivering 16% revenue growth within 18 months while introducing AI-driven innovation across the organisation. Prior to that, he held senior digital leadership roles at Microsoft, DPG Media and Omnicom over a 20-year period.
“Jeroen brings a rare combination of deep technology understanding and commercial marketing leadership, which is exactly what Leaseweb requires at this stage of its growth,” said Lex Boost, co-CEO Leaseweb. “His track record of helping technology-driven businesses to build strong brands is extremely impressive, and we are delighted to welcome him to the team.”
“Marketing today is about helping customers understand how technology can create a competitive advantage for them,” said Jeroen Verkroost, Chief Marketing Officer at Leaseweb. “Leaseweb is a natively sovereign company that has built an exceptional global platform and reputation. I look forward to helping accelerate growth by strengthening our brand, streamlining and deepening customer engagement and showcasing the role Leaseweb plays in powering the next generation of AI, cloud and digital businesses.”
About Leaseweb
Leaseweb is a leading sovereign hybrid cloud services provider supporting customers - from small and medium-sized businesses to large enterprises and public sector organisations - with reliable and scalable cloud and hosting solutions.
Founded in the Netherlands in 1997, Leaseweb has a global presence with offices in 10 countries. Its global infrastructure spans 28 strategically located data centres and provides a robust foundation for mission-critical websites, applications, and data storage. The Leaseweb portfolio includes sovereign and hybrid Cloud, Dedicated Servers, Colocation, Content Delivery Network (CDN), and a broad range of managed services.
Digital sovereignty and independence are core principles across all of Leaseweb’s products and services, ensuring that customers retain full legal and operational control over their data and applications.
Leaseweb is the only Dutch cloud provider that participates directly in the European innovation program IPCEI-CIS, which aims to strengthen Europe’s cloud and edge infrastructure. Through this initiative, the company contributes to the continued development of the cloud industry in the Netherlands and across Europe.
For more information, visit: www.leaseweb.com